Your Flipbooks just became more accessible

Since the Web Accessibility Directive (WAD) came into full effect in 2021, we have been working to make iPaper and the digital catalog experience as accessible as possible. As such, we’ve recently introduced a range of improvements to our Flipbook product to enhance accessibility for your digital catalog visitors:

Tab navigation focus

Visitors can now navigate more easily through interactive elements in the Flipbook interface using the tab key. Tab focus is especially beneficial for users with motor or visual impairments, offering a more streamlined and manageable browsing experience. Each tabbed item is highlighted, providing a “focus” indicator, and can be activated or manipulated via the keyboard.

This feature also helps screen readers maintain a clear reading sequence, making navigation smoother.

Improved screen reader functionality

We’ve made several updates to support screen readers and text-to-speech (TTS) software, offering clearer, more descriptive interactions and improved navigation:

• Text content on Flipbook pages is now surfaced as readable text, enabling screen readers to present main content directly.
• Screen readers can now announce button functions, providing users with an understanding of each interactive element and enhancing control.
• Enrichment types and product names are read aloud, offering guidance on available media galleries, product details, and cart options, making content easier to explore.

These updates are already live on all iPaper Flipbooks, meaning your digital catalog visitors are already benefiting from an improved, accessible experience. 😀