Why have we revamped Statistics?

Based on our own findings, and the feedback from our customers, we’ve identified enhanced ways to measure Flipbook statistics, providing more precise and useful insights for our users.

As digital business performance becomes more data-driven, the new Statistics aims to deliver clearer insights and the accuracy needed to measure Flipbook performance effectively.

This revamp also sets the foundation for future enhancements, ensuring our statistics evolve with your needs.

What’s new compared to the old Statistics?

The new Flipbook Statistics make use of improved data modelling to provide you with greater accuracy. Previously, due to the level of data modeling involved, Page views and Time spent on page statistics were presented with inflated values. The new Statistics offer a more detailed and precise approach, which may result in seeing lower Time Spent metrics, but with a more accurate representation of performance.

How we present Flipbook Statistics for users with Consent Management Solutions has also been improved, with greater transparency around how much data is actually collected from consent-giving users, versus how much is extrapolated.

We’ve also addressed the challenge of logged page views without corresponding sessions, which would occur when a visitor viewed a page so briefly that a session would not be recorded. The new Flipbook Statistics ensure that page views are logged only when a session exists, ensuring consistency.

Introducing the iPaper Score

To complement our new Statistics, we are also introducing an iPaper Score for every Flipbook. The iPaper Score is a novel way to show you how effective your digital catalogs are at each stage of the visitor journey.

Based on the Store Metaphor — a framework that we have built using over 19 years’ of industry knowledge — the iPaper Score provides statistical insights and key performance indicators (KPIs) for your Flipbook, based on the 4 stages of the Store Metaphor:

• The Attraction metric tracks how many people visit your Flipbook within a specific time frame. The more visitors you attract to your Flipbook, the higher the chance of purchases.
• The Inspiration KPI shows how many visitors engage with your Flipbook. Engagement is measured through interactions like clicks on videos, products, or searches.​
• The Intention metric captures how many of your visitors show buying intent, such as adding items to their cart or checking store locators.
• The Conversion KPI measures how many visitors convert to paying customers through our supported checkout options.

New Statistics offer cleaner visuals

The visual presentation of your Flipbook Statistics has also been revised to be more intuitive and accessible:

Fewer, more intuitive tabs

Reorganizing the way we present your Flipbook data has meant that we’re able to trim the number of tabs down for you to navigate:

The Overview tab, formerly Key Statistics, presents you with all the data points you need to understand your Flipbook’s performance at a glance.

We’ve introduced the iPaper Score within Statistics, highlighting how well your Flipbook aligns with the Store Metaphor.

The Heatmap has been enhanced to display data split between the two pages of a spread, allowing you to see how visitors interact with each page individually. We’ve also made it clear how much of the data is extrapolated when using Consent Management Solutions, helping you better gauge the accuracy of your statistics.

More to come in 2025

We've renamed the Shop and Modules tabs to Commerce and Miscellaneous as part of our ongoing Statistics updates. These small changes set the stage for further changes in how Flipbook data will be presented in 2025.

Starting today, the Commerce tab displays all Shop and checkout stats, including key metrics like average checkout value and items per checkout. The Miscellaneous tab gathers data on active modules and integrations in your Flipbook.

Try the new Statistics today

From today, the new Statistics are available to all iPaper customers alongside Legacy Statistics. You can enable new Statistics, and switch between them and Legacy Statistics from the Statistics view on the Flipbook level.

Up until early January 2025, you will be able to freely switch between the new, and Legacy Statistics, allowing you to acquaint yourself with the changes to come. During this period, you can switch to the new Statistics for each Flipbook individually, choosing how many to update. In January 2025, all iPaper customers will transition to the new Statistics.

When we switch fully over to New Statistics in 2025, your historical Flipbook data dating back to October 1, 2024, will remain accessible in Statistics.