When your links are presented as clear calls to action, your visitors know, instinctively, where to click. However, often product images, or other elements and areas of your catalog are covered by link styles to make them clickable too, and these might not be instantly obvious to shoppers. The result is fewer links clicked.

To draw greater attention to link style calls to action that aren’t instinctive, and obvious, we’ve introduced an additional highlight effect to link style enrichments with a hover effect. This subtle effect allows you to draw attention to your CTAs by momentarily highlighting all links on a page upon loading.

How it works on existing enrichments

The new highlight effect will be automatically applied to all link style enrichments that have already hover effect applied. This means that if you’ve toggled a hover effect for enrichments in your Flipbooks, they will now show the highlight effect, too, when loaded. You are, however, always able to toggle off the additional highlight effect by unchecking the Highlight style box.

Existing enrichments without a hover effect will remain unaffected.

How it works on new enrichments

When you create new Enrichments with a hover effect, the highlight effect will automatically be applied to them. You are, however, always able to toggle off the additional highlight effect by unchecking the Highlight style box.

Improved functionality on mobile devices

With the new effect, we have also improved the functionality of hover effects, and specifically, how they load, on mobile devices.

Previously, animations loaded per spread, meaning that on mobile devices, where only one page is shown at a time, the Hover effect was only visible on the first of two pages. With this latest update, hover effects on links and enrichments load per page, meaning that your visitors get to experience them fully, on each page that they load.

You can read more about how to set hover, and highlight effects on your link styles, in our guide: